{"title":"Shop all","description":"","products":[{"product_id":"ho-ok-the-slob","title":"The Poffer","description":"\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"fbskMG_root markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp\u003eThe Poffer, your truly global companion. This is the lure predator fish simply can’t ignore, whether you're chasing them on freshwater or salty adventures.\u003c\/p\u003e\n\u003cp\u003eBurn it fast and it dives hard to 1–2 meters, flashing and thumping like fleeing prey. Hit pause and it transforms, slowing into a seductive wriggle as it rises, triggering strikes you’ll feel right through your core.\u003c\/p\u003e\n\u003cp\u003eYou can also try fish it in true GT popping style. The Poffer will plow across the surface, throwing up plumes of water and punching out a loud “BLOOP” that predators simply can’t resist.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Poffer is made to travel, north to south and everywhere in between. The question is: how many PBs can one lure have on its CV?\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe most fun you can have with your pants on!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Protect Our Fish","offers":[{"title":"Default Title","offer_id":58654338351485,"sku":null,"price":500.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/1201\/5997\/files\/ChatGPTImageJul31_2026_05_28_55PM.png?v=1787516341"},{"product_id":"co-lab-soutstream","title":"Bait Maker's Recipe-  Sweatshirt","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur first collaboration with the Micke Söderström also know as Southstream Sweden. A project born from a shared passion for lure building and the craft behind it. \u003cmeta charset=\"utf-8\"\u003eTogether, we have developed a design inspired by the dedication, craftsmanship, and creativity that turn a sweatshirt into something far greater. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eWithout a doubt, this is a splash of art on a sweatshirt.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Protect Our Fish","offers":[{"title":"XS","offer_id":58650261848445,"sku":null,"price":650.0,"currency_code":"SEK","in_stock":false},{"title":"S","offer_id":58648606212477,"sku":null,"price":650.0,"currency_code":"SEK","in_stock":true},{"title":"M","offer_id":58648606245245,"sku":null,"price":650.0,"currency_code":"SEK","in_stock":true},{"title":"L","offer_id":58648606278013,"sku":null,"price":650.0,"currency_code":"SEK","in_stock":true},{"title":"XL","offer_id":58648606310781,"sku":null,"price":650.0,"currency_code":"SEK","in_stock":true},{"title":"2XL","offer_id":58650261881213,"sku":null,"price":650.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/1201\/5997\/files\/15_ef0ce284-fb8b-4c84-8a99-580f6f30f2a5.png?v=1788732668"},{"product_id":"p-o-f-the-bucket","title":"Jetty Cap - Lapis","description":"\u003cp\u003eA five-panel cap crafted for adventures and active days on and off the water. 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It delivers the comfort and versatility to go wherever the day takes you.\u003c\/p\u003e","brand":"Protect Our Fish","offers":[{"title":"XS","offer_id":58650260603261,"sku":null,"price":600.0,"currency_code":"SEK","in_stock":false},{"title":"S","offer_id":58648591368573,"sku":null,"price":600.0,"currency_code":"SEK","in_stock":true},{"title":"M","offer_id":58648591401341,"sku":null,"price":600.0,"currency_code":"SEK","in_stock":false},{"title":"L","offer_id":58648591434109,"sku":null,"price":600.0,"currency_code":"SEK","in_stock":false},{"title":"XL","offer_id":58648591466877,"sku":null,"price":600.0,"currency_code":"SEK","in_stock":true},{"title":"2XL","offer_id":58650260636029,"sku":null,"price":600.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/1201\/5997\/files\/14_ae8036dd-eefd-4d68-912d-c7cea359edbe.png?v=1788732590"},{"product_id":"protect-our-fish-beanie","title":"The Beanie - Black","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eBuilt to keep you comfortable on a cold day out on the water, yet just as at home in the city streets. Whether you're chasing fish, grabbing coffee, or embracing that effortless Claes hipster style, this beanie has you covered.\u003cbr\u003e\u003cbr\u003eA clean, everyday beanie featuring a single layer construction, four shaping seams at the crown, and a foldable brim for a timeless fit.\u003c\/span\u003e\u003c\/p\u003e","brand":"Protect Our Fish","offers":[{"title":"One size","offer_id":58648583733629,"sku":null,"price":350.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/1201\/5997\/files\/Namnlosdesign_kopia.png?v=1788727337"},{"product_id":"protect-our-fish-the-hood","title":"Hoodie - Black","description":"\u003cp\u003eComfort when you need it. Easy to wear, hard to take off. A relaxed fit that feels just the way we like it.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFrom the boat deck to the city block, this hoodie carries the fishing lifestyle wherever you go. It’s more than apparel. 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The adjustable self fabric strap buckle ensures a comfortable fit no matter how big your head is when you fish.\u003cbr\u003e\u003c\/p\u003e","brand":"Protect Our Fish","offers":[{"title":"One size","offer_id":58648568463741,"sku":null,"price":350.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/1201\/5997\/files\/25.png?v=1788726781"},{"product_id":"waypoint-5-panel-natural-forest-green","title":"Waypoint 5 panel - Natural\/Forest Green","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA lucky charm on the water, a trusted companion on the road, and an everyday essential wherever life takes you.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eOur soft, unstructured 5-panel design offers a relaxed, comfortable fit, finished with an embroidered logo for a clean look. The adjustable self fabric strap buckle ensures a comfortable fit no matter how big your head is when you fish.\u003cbr\u003e\u003c\/p\u003e","brand":"Protect Our Fish","offers":[{"title":"One size","offer_id":58648566268285,"sku":null,"price":350.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/1201\/5997\/files\/23.png?v=1788726859"},{"product_id":"waypoint-5-panel-natural-french-navy","title":"Waypoint 5 panel - Natural\/French Navy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA lucky charm on the water, a trusted companion on the road, and an everyday essential wherever life takes you.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eOur soft, unstructured 5-panel design offers a relaxed, comfortable fit, finished with an embroidered logo for a clean look. The adjustable self fabric strap buckle ensures a comfortable fit no matter how big your head is when you fish.\u003cbr\u003e\u003c\/p\u003e","brand":"Protect Our Fish","offers":[{"title":"One size","offer_id":58648566202749,"sku":null,"price":350.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/1201\/5997\/files\/21.png?v=1788726923"},{"product_id":"protect-our-fish-the-jetty-cap-black","title":"Jetty Cap - Black","description":"\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp\u003eA five-panel cap crafted for adventures and active days on and off the water. Made from lightweight, quick-drying recycled nylon ripstop, it dries fast if it gets wet or sweaty while providing a comfortable fit. Perfect for fishing, training, and long days on the water.\u003c\/p\u003e\n\u003cp\u003eLet every journey imprint its memories.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Protect Our Fish","offers":[{"title":"One size","offer_id":58648566038909,"sku":null,"price":350.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/1201\/5997\/files\/17.png?v=1788725033"},{"product_id":"hoodie-french-navy","title":"Hoodie - French Navy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eComfort when you need it. Easy to wear, hard to take off. A relaxed fit that feels just the way we like it.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFrom the boat deck to the city block, this hoodie carries the fishing lifestyle wherever you go. It’s more than apparel. It’s a statement that the passion for fishing never ends when you leave the water.\u003c\/span\u003e\u003c\/p\u003e","brand":"Protect Our Fish","offers":[{"title":"XS","offer_id":58650260275581,"sku":null,"price":800.0,"currency_code":"SEK","in_stock":false},{"title":"S","offer_id":58648565186941,"sku":null,"price":800.0,"currency_code":"SEK","in_stock":true},{"title":"M","offer_id":58648565219709,"sku":null,"price":800.0,"currency_code":"SEK","in_stock":true},{"title":"L","offer_id":58648565252477,"sku":null,"price":800.0,"currency_code":"SEK","in_stock":true},{"title":"XL","offer_id":58648565285245,"sku":null,"price":800.0,"currency_code":"SEK","in_stock":true},{"title":"2XL","offer_id":58650260308349,"sku":null,"price":800.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/1201\/5997\/files\/11_a40d0c52-cbfe-4320-b247-383e797b2586.png?v=1788732388"},{"product_id":"the-tee-black-copy","title":"The Tee - Black","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBuilt for fishing buddies who never clock out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis heavyweight tee combines a dry, rugged handfeel with everyday, street ready style. 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