THE GLOBAL COMMUNITY OF LOCAL FISHING BUDDies
We are on a mission to revolutionize the fishing apparel industry and take responsibility for our waters while we are doing it.
WELCOME TO THE POF COMMUNITY
Protect your own fish – Stockholm, 11.04.2027
We believe real change happens together and it's starts with you. The POF community stands up for our waters with intention and real impact. Being part of POF isn't a title you earn once, it's a daily choice, a lifestyle.
We're proud to launch our first collaboration with Sportfiskarna, a long-term initiative to tag and protect more fish over time. During the event, you’ll have the unique opportunity to protect your very own fish with it's own unique weight & measurements. A living symbol of your commitment to our waters.
This will be a unique gathering, bringing together passionate anglers, leading profiles and like minded people. Secure your spot, and let’s make a day of it!
When the waters thrive, so do we.
SOuthstream Sweden
Our first collaboration with the Micke Söderström also know as Southstream Sweden. A project born from a shared passion for lure building and the craft behind it. Together, we have developed a design inspired by the dedication, craftsmanship, and creativity that turn a sweatshirt into something far greater.
Without a doubt, this is a splash of art on a sweatshirt.
Protect Our Fish on IG
WHO WE ARE
With a clear ambition to revolutionize the fishing apparel industry, Protect Our Fish is more than just a brand, it’s a growing community. As we expand, we’re committed to modernizing the sportfisherman and what he stands for. It's about protect what we all cherish and having fun while doing it. We believe in taking responsibility for our wetlands and fish territories, not just enjoying them. Through innovation, awareness, and action, we strive to support and preserve these ecosystems for future generations. With great power comes great responsibility.
Every piece we create carries responsibility and represents something greater, a living connection to our waters.
Stay hooked for life
We don't email much, but when we do, it's for the good stuff like new events & cool drops. Join the list and we will keep you in the loop.