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WELCOME TO THE POF COMMUNITY
Protect your own fish – Stockholm, 11.04.2027
We believe real change happens together and it's starts with you. The POF community stands up for our waters with intention and real impact. Being part of POF isn't a title you earn once, it's a daily choice, a lifestyle.
We're proud to launch our first collaboration with Sportfiskarna, a long-term initiative to tag and protect more fish over time. You can choose to protect your own fish, a living symbol of your commitment to our waters.
This will be a unique gathering, bringing together passionate anglers, leading profiles and like minded people. Sign up, and let’s make a day of it! Read more here.
When the waters thrive, so do we.
Frequently asked questions
Use the FAQ section to answer your customers' most frequent questions.
Protect Our Fish is a purpose driven brand on a mission to transform the fishing apparel industry. By combining innovation, sustainability, and performance, we create products that not only meet the demands of anglers but also leave a positive environmental footprint. Every step we take is dedicated to protecting our waters, preserving fish populations, and inspiring a stronger commitment to the future of our aquatic ecosystems.
We are based in southern part of Sweden, Höganäs where all products are shipped from.
Our apparel is made for anglers who appreciate both style and the inportance to stand behind soemthing great, whether you’re out fishing, heading to work, or out in the city.
Yes, we strive to ship our products worldwide whenever possible. We work with trusted shipping partners to reach customers across the globe and are continuously expanding our delivery network. If your location is not currently available at checkout, please contact us and we’ll do our best to find a solution.
Shipping times vary depending on your location:
Sweden & Scandinavia: 2–5 business days
Europe: 5–10 business days
Rest of the world: 10–15 business days
Shipping costs are calculated at checkout based on your location.
For international orders outside the EU, customs fees may apply depending on your country’s regulations. Any additional fees are the responsibility of the customer.
Blog posts
How do pike move through the wetland, and do the same fish return to spawn year after year? At Hemmesta Sjöäng, a monitoring project will combine PIT tagging, a fish camera, and biological sampling...
Catfish in Lake Båven are tagged with PIT tags and acoustic transmitters to help researchers study individual fish and the wider population. PIT tags allow fish to be identified when recap...
What can a tagged fish tell us? Fish tagging reveals where fish travel, how they grow, and how they respond to changing environments. From advanced acoustic transmitters to tiny PIT tags, these too...
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