Co/Labs
Limited Drop
Our first collaboration with the Micke Söderström also know as Southstream Sweden. A project born from a shared passion for lure building and the craft behind it. Together, we have developed a design inspired by the dedication, craftsmanship, and creativity that turn a sweatshirt into something far greater.
Without a doubt, this is a splash of art on a sweatshirt.
southstream sweden
I’m Micke Söderström, a bait maker based in Lövskogen, Småland, Sweden. I make small, limited batches, primarily focusing on soft baits. Fishing has been my lifelong passion, and making my own baits became a natural extension of that early on. All the time I’ve dedicated to this art has given me a much deeper understanding of fish and their habits, changing how I view fishing entirely.
For me, it is no longer about catching the most or the biggest fish, instead, it's all about the creative process from a simple sketch to the first strike. Learning so much about fish through my craft has also made me care deeply about sustainable fishing. Protecting our waters and fish populations is essential, not least because I have four children whom I want to see experience the magic of fishing in healthy, thriving waters.
Frequently asked questions
Use the FAQ section to answer your customers' most frequent questions.
Protect Our Fish is a purpose driven brand on a mission to transform the fishing apparel industry. By combining innovation, sustainability, and performance, we create products that not only meet the demands of anglers but also leave a positive environmental footprint. Every step we take is dedicated to protecting our waters, preserving fish populations, and inspiring a stronger commitment to the future of our aquatic ecosystems.
We are based in southern part of Sweden, Höganäs where all products are shipped from.
Our apparel is made for anglers who appreciate both style and the inportance to stand behind soemthing great, whether you’re out fishing, heading to work, or out in the city.
Yes, we strive to ship our products worldwide whenever possible. We work with trusted shipping partners to reach customers across the globe and are continuously expanding our delivery network. If your location is not currently available at checkout, please contact us and we’ll do our best to find a solution.
Shipping times vary depending on your location:
Sweden & Scandinavia: 2–5 business days
Europe: 5–10 business days
Rest of the world: 10–15 business days
Shipping costs are calculated at checkout based on your location.
For international orders outside the EU, customs fees may apply depending on your country’s regulations. Any additional fees are the responsibility of the customer.
Journal
How do pike move through the wetland, and do the same fish return to spawn year after year? At Hemmesta Sjöäng, a monitoring project will combine PIT tagging, a fish camera, and biological sampling...
Catfish in Lake Båven are tagged with PIT tags and acoustic transmitters to help researchers study individual fish and the wider population. PIT tags allow fish to be identified when recap...
What can a tagged fish tell us? Fish tagging reveals where fish travel, how they grow, and how they respond to changing environments. From advanced acoustic transmitters to tiny PIT tags, these too...